Privacy policy.

1. General Information

We, Alpa-Vision GmbH, Stapelstraße 13, 59229 Ahlen, Germany, (hereinafter referred to as "we", "us", or "our") take the protection of your personal data very seriously.
You can contact us via email at gross@alpa-vision.com.

This privacy policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).

2. Data We Collect

We may collect and process the following types of personal data:

  • Account Registration Data: name, email address, password

  • Newsletter Subscription Data: email address

  • Contact Form Data: name, email address, message content

  • Order Processing Data: billing and shipping address, payment details, purchase history

  • Usage Data: IP address, device information, browser type, pages visited, and other usage statistics

3. Purposes of Data Processing

We process your data for the following purposes:

  • To create and manage your user account

  • To process and fulfill your orders

  • To communicate with you, including sending newsletters if you have opted in

  • To respond to your inquiries via our contact form

  • To analyze website usage and optimize our online presence

  • To carry out marketing and retargeting campaigns

4. Legal Bases for Data Processing

Data processing is based on the following legal grounds according to Art. 6 GDPR:

  • Performance of a contract (Art. 6(1)(b) GDPR)

  • Your consent (Art. 6(1)(a) GDPR) – for newsletters and marketing activities

  • Our legitimate interests (Art. 6(1)(f) GDPR) – for analytics and marketing

  • Legal obligations (Art. 6(1)(c) GDPR)

5. Hosting and Service Providers

Our website is hosted by Squarespace, Inc..
All data collected via our website is stored on Squarespace servers.

6. Payment Providers

We use various payment services to process your payments securely:

  • Visa, Mastercard, AMEX, Discover, JCB, Diners Club, UnionPay, Apple Pay

  • PayPal

The respective providers process your payment data under their own responsibility.

7. Shipping Providers

We use DHL to deliver your orders. We will share your name, shipping address, and contact details with DHL to complete the delivery.

8. Web Analytics and Tracking

We use the following analytics and marketing tools:

  • Google Analytics: to analyze user behavior and improve our website.

  • Facebook Pixel: for tracking and optimizing Facebook and Instagram ads.

  • Google Ads: to run and track Google advertising campaigns.

These tools may place cookies on your device and collect IP address and usage data. Consent for tracking and cookies is managed via our Cookie Consent Tool.

9. Cookies

We use cookies to enhance your browsing experience, to analyze website traffic, and for marketing purposes.
You can manage your cookie preferences at any time through the cookie consent banner.

10. Social Media Links

We link to our profile on Instagram.
If you click on the link, Instagram may collect data about your visit according to their own privacy policy.

11. Data Retention

We retain your personal data only as long as necessary for the respective purposes or as required by law.

12. Your Rights

Under the GDPR, you have the following rights:

  • Right to access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to object (Art. 21 GDPR)

  • Right to withdraw consent at any time (Art. 7(3) GDPR)

  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

You can exercise your rights by contacting us at gross@alpa-vision.com.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated revision date.

Effective Date: April 26, 2025